Nurture
Direction
Design
Valiant Labs (Nike R&D) were looking to expand their horizons towards the health and fitness of mothers. This service was to be as holistic as possible by benefiting the mental and physical well-being of both mothers and mothers-to-be with exercise, meditation, nutrition and community support all deeply embedded in the offering.
Soft earthy colours were used in conjunction with powerful, distinct illustrations to create a sense of ease and humanity – a welcoming invitation to a safe and comfortable space. The digital experience on the other hand needed to feel trustworthy and established, as often users would be digesting topics that were sensitive and private in nature.