Moananui
Brand
Design
Moananui is a blue economy innovation cluster focused on bringing together bold, forward thinking organisations in order to generate economic value while, most importantly, improving ocean health. They had an exsisting wordmark that needed to be elevated and strecthed into a brand that encompassed their newly established values.
A contemporary visual language was developed by recontextualising local natural elements – such as the Pāua shell – into a striking, scientifc brand palette. Once paired wth photography that was both elegant and scientific in execution, an effective voice was found for Moananui.