Kiki Bazaar
Brand
Design
Tasked with creating a brand that would allow this new player to stand out in a crowded market, boldness and loudness were fully embraced.
As this online store dealt predominantly with overseas buying, the core inspiration became the shipping containers and industrial signage found in and around the shipping process. In it’s simplest form, this reduced down to straight forward typography that spoke to utility, along with a simple, distraction-free application of colour that leant into way finding and high-vis.