Tasked with creating a brand that would allow this new player to stand out in a crowded market, boldness and loudness were fully embraced.
As this online store dealt predominantly with overseas buying, a natural and very fertile inspiration became the functional, straight forward typography and use of colour found on and around shipping containers and industrial signage.
Decent DAO’s future-forward, Web3 based business model required them to be fronted by a contemporary website that gave the sense of a utopian ‘future OS’.
This was achieved through various visual cues; from a vibrant, uplifting colour palette, to an exaggerated typographic heirarchy and touches of soft, ‘neumorphic’ UI elements. These elements were backed by a series of illustrations inspired by sci-fi great, Mœbius.
Valiant Labs (Nike) were looking to expand their horizons towards the health and fitness of mothers. This service was to be as holistic as possible by benefiting the mental and physical well-being of both mothers and mother’s to be with exercise, meditation, nutrition and community support all deeply embedded in the offering.
Soft earthy colours were used in conjunction with powerful, distinct illustrations to create a sense of ease and humanity, pulling customers into a world where they could feel comfortable. The digital experience on the other hand needed to feel trustworthy and established, as often, users would be digesting topics that were sensitive and private in nature.
Moananui is a blue economy innovation cluster focused on bringing together bold, forward thinking organisations in order to generate economic value while, most importantly, improving ocean health. They had an exsisting workmark that needed to be elevated and strecthed into something that encompassed their values.
A contemporary visual language was developed by recontextualising local natural elements – such as the Pāua shell – into a striking, scientifc brand palette.