Demian Hamann




As a visual designer I strive to make things that are memorable, well made and considered. I get genuinely excited by the stuff that doesn’t make sense and enjoy trying to work it out. Nonsense and abstraction inspires me to do more interesting work and stripped back clean design pushes me to be more ruthless.

I find it easy to do solid work when I’m amongst people who put passion, honesty and craft above politics and ego. I take my work seriously, but not myself. I don’t hate Mondays. I don’t love Fridays.

In the last 13 odd years I’ve worked in Wellington, Sydney and Amsterdam at Resn, Reborn, Random Studio, Special Group, Maud, R/GA and Marcel. I’m currently living in Sydney.

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hello@demianhamann.com
+61 435 822 036









Experience Rosé 2002
Dom Pérignon
Concept
Art Direction
UX
Visual Design
Inspired by the experimental processes Dom Pérignon use to create their Rosé 2002 vintage, this interactive experience reflects on the playful qualities of the Champagne’s creation.

The vintage’s poetic tasting notes are linked by way of a visual journey which features organic 3D forms and immersive soundscapes.









NFL Niketown Takeover
Nike EMEA
Concept
Art Direction
Nike was launching a new NFL Uniform and corresponding clothing range, NFL Takedown. As the garments contained Nikes trademark Flywire technology, the London Niketown takeover needed to convey this feature along with the spearheaded nature of a strong offense.

To display the launch Takedown Jersey we leveraged an infinity mirror technique, creating a series of pointed display vitrines complete with sensor controlled LED lights that activated and animated as visitors approached.

The centre piece of the installation held a large scale inverted pyramid structure inspired by stadium lights. To reference Flywire, the edge of the structure was lined with controllable LED strips.









Natural Comfort
Bugaboo
Concept
Art Direction
UX
Visual Design
This online brochure breaks down the facts and benefits of Bugoboo’s Woolmark collection. These easy to digest, interesting bites are presented in a contemporary format familiar to the brand’s forward thinking ethos. Through the use of simple, eye-catching animations each feature is made all the more clear.








Agency Website
Marcel Sydney
Art Direction
Visual Design
Marcel Sydney’s website used to look like most other Australian agency websites. It was servicable but lacked polish.

As a down-time project (in-between paid work) I overhauled the site. The layout now speaks to a higher level of craft and design sensiblity, both central to Marcel’s offering. 








Simplicity App & Website
Simplicity KiwiSaver
Brand
UX
Visual Design
At it’s core, Simplicity wanted to do things differently and, being a new player in New Zealand’s retirement saving scheme landscape, it would only help if Simplicity stood out.

So “different” became the factor against which many creative decisions were made. Colour palette, fonts, language, UI, layout. These choices were all based on being as polar as possible to current competitors. This made for a striking, confident brand that stripped away all the unnecessary.