who will happily be an art director  if required.  ︎︎︎   Sydney Internet based UI designer andvisual designer who also likes a touch of brand design now and then and 

Simplicity App & Website
Simplicity KiwiSaver

Brand
UX
Visual Design

At it’s core, Simplicity wanted to do things differently and, being a new player in New Zealand’s retirement saving scheme landscape, they needed to doubled down on standing out.

So different  became the design strategy. Colour palette, fonts, language, UI and layout choices were all based on being as polar as possible to current competitors, making for a confident, striking brand that stripped away all the unnecessary.