who will happily be an art director  if required.  ︎︎︎   New Zealand internet based UI designer andvisual designer who also likes a touch of brand design now and then and 

Simplicity App & Website
Simplicity KiwiSaver

Brand
UX
Visual Design

At it’s core, Simplicity wanted to do things differently and, being a new player in New Zealand’s retirement saving scheme landscape, it would only help if Simplicity stood out.

So “different” became the factor against which many creative decisions were made. Colour palette, fonts, language, UI, layout. These choices were all based on being as polar as possible to current competitors. This made for a striking, confident brand that stripped away all the unnecessary.