




Simplicity App & Website
Simplicity KiwiSaver
Simplicity KiwiSaver
Brand
UX
Visual Design
UX
Visual Design
At it’s core, Simplicity wanted to do things differently and, being a new player in New Zealand’s retirement saving scheme landscape, it would only help if Simplicity stood out.
So “different” became the factor against which many creative decisions were made. Colour palette, fonts, language, UI, layout. These choices were all based on being as polar as possible to current competitors. This made for a striking, confident brand that stripped away all the unnecessary.
So “different” became the factor against which many creative decisions were made. Colour palette, fonts, language, UI, layout. These choices were all based on being as polar as possible to current competitors. This made for a striking, confident brand that stripped away all the unnecessary.
Demian Hamann
© 2023.
© 2023.