Demian Hamann
︎ More

likes a touch of brand design now and then.  ︎︎︎   Sydney Internet based visual designer and UI designer who also 

Simplicity App & Website
Simplicity KiwiSaver
Visual Design
At it’s core, Simplicity wanted to do things differently and, being a new player in New Zealand’s retirement saving scheme landscape, they needed to doubled down on standing out.

So different  became the design strategy. Colour palette, fonts, language, UI and layout choices were all based on being as polar as possible to current competitors, making for a confident, striking brand that stripped away all the unnecessary.
Demian Hamann
© 2023.