As a visual designer I strive to make things that are memorable, well made and considered. I get genuinely excited by the stuff that doesn’t make sense and enjoy trying to work it out. Nonsense and abstraction inspires me to do more interesting work. Stripped back, clean design pushes me to be more ruthless.

I find it easy to do solid work when I’m amongst people who put passion, honesty and craft above politics and ego. I take my work seriously, but not myself. I don’t hate Mondays. I don’t love Fridays.

In the last 15 or so years I’ve worked in Wellington, Sydney and Amsterdam at Resn, Reborn, Random Studio, Special Group, Maud, R/GAMarcel, CHE Proximity, Design Studio and Howatson+Company. I’m currently living in Sydney, Australia and working at Wolf Horse.

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Demian Hamann
+61 435 822 036

Simplicity App & Website
Simplicity KiwiSaver
Visual Design
At it’s core, Simplicity wanted to do things differently and, being a new player in New Zealand’s retirement saving scheme landscape, it would only help if Simplicity stood out.

So “different” became the factor against which many creative decisions were made. Colour palette, fonts, language, UI, layout. These choices were all based on being as polar as possible to current competitors. This made for a striking, confident brand that stripped away all the unnecessary.