who will happily be an art director  if required.  ︎︎︎   New Zealand internet based UI designer andvisual designer who also likes a touch of brand design now and then and 

NFL Niketown Takeover
Nike EMEA

Concept

Nike was launching a new NFL Uniform and corresponding clothing range, NFL Takedown. As the garments contained Nikes trademark Flywire technology, the London Niketown takeover needed to convey this feature along with the spearheaded nature of a strong offense.

To display the launch Takedown Jersey we leveraged an infinity mirror technique, creating a series of pointed display vitrines complete with sensor controlled LED lights that activated and animated as visitors approached.