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As a visual designer I strive to make things that are memorable, well made and considered. I get genuinely excited by the stuff that doesn’t make sense and enjoy trying to work it out. Nonsense and abstraction inspires me to do more interesting work. Stripped back, clean design pushes me to be more ruthless.

I find it easy to do solid work when I’m amongst people who put passion, honesty and craft above politics and ego. I take my work seriously, but not myself. I don’t hate Mondays. I don’t love Fridays.

In the last 15 or so years I’ve worked in Wellington, Sydney and Amsterdam at Resn, Reborn, Random Studio, Special Group, Maud, R/GA, Marcel, CHE Proximity, Design Studio and Wolf Horse. I’m currently living in Sydney, Australia and working at Howatson+Company.

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Demian Hamann
hi@demianhamann.com
+61 435 822 036









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NFL Niketown Takeover
Nike EMEA
Concept
Art Direction
Nike was launching a new NFL Uniform and corresponding clothing range, NFL Takedown. As the garments contained Nikes trademark Flywire technology, the London Niketown takeover needed to convey this feature along with the spearheaded nature of a strong offense.

To display the launch Takedown Jersey we leveraged an infinity mirror technique, creating a series of pointed display vitrines complete with sensor controlled LED lights that activated and animated as visitors approached.

The centre piece of the installation held a large scale inverted pyramid structure inspired by stadium lights. To reference Flywire, the edge of the structure was lined with controllable LED strips.