NFL Niketown Takeover
Nike EMEA
Nike EMEA
Concept
Art Direction
Art Direction
Nike was launching a new NFL Uniform and corresponding clothing range, NFL Takedown. As the garments contained Nikes trademark Flywire technology, the London Niketown takeover needed to convey this feature along with the spearheaded nature of a strong offense.
To display the launch Takedown Jersey we leveraged an infinity mirror technique, creating a series of pointed display vitrines complete with sensor controlled LED lights that activated and animated as visitors approached.
The centre piece of the installation held a large scale inverted pyramid structure inspired by stadium lights. To reference Flywire, the edge of the structure was lined with controllable LED strips.
To display the launch Takedown Jersey we leveraged an infinity mirror technique, creating a series of pointed display vitrines complete with sensor controlled LED lights that activated and animated as visitors approached.
The centre piece of the installation held a large scale inverted pyramid structure inspired by stadium lights. To reference Flywire, the edge of the structure was lined with controllable LED strips.