



Hypervenom
Nike EMEA
Nike EMEA
Concept
UX
Motion Direction
Visual Design
UX
Motion Direction
Visual Design
The Nike Hypervenom football boot was marketed to its teenage audience as a hybrid beast - untameable, unleashed and above all, unexpected. To appeal to their audience, we expressed the sharp, sudden nature of the Hypervenom strike through a series of bold animations and sharp UI motion.
Demian Hamann
© 2023.
© 2023.